Today’s competitive business landscape can make it difficult for businesses to stand out. Defining one’s identity and creating a positive image is crucial for success. Being memorable matters in branding and customer experience. One of the most effective ways to do this is through signage. As there are many roles for signage (branding, wayfinding, regulatory, promotional), it is important to have the right sign company supporting your project. According to this comprehensive report, it takes about five to seven impressions for people to remember a brand. Creating a cohesive look and feel is vital to maintaining brand consistency – especially for franchises serving multiple locations.
Overview
This case study is about a signage project accomplished by VizComm Signage Group for one of their clients who was launching a new location for their business. D1 Training, a fitness franchise with state-of-the-art facilities, wanted to create a bold brand statement. Our team helped them turn their vision into a reality.
Searching For the Right Signage Partner
D1 Training was on the lookout for a signage provider that could deliver solutions and manage a franchise-level project from start to finish. They were looking for a company that could produce high-quality, bold signs that align with their brand values and overall aesthetic. They had a compelling brand book, and great ideas. They just needed someone that would help deliver on that vision.
The entire signage project required comprehensive planning, design, and execution. They were also looking for various signage solutions, including exterior signs, interior branding, wayfinding, and ADA signs. After reaching out multiple signage companies, they finally chose VizComm Signage Group to fulfill their needs.
Understanding the Project
At VizComm Signage Group, it’s important for us to get a full understanding of the client’s requirements. This enables us to make the right assessments and recommendations. We visited the client site to meet them and understand the project. We also did site measurements to ensure we were able to offer the right quote.
Our team wanted to make sure our client could trust us with their signage project, and we could meet the franchise’s high standards.
Design and Specification
From the on-site consultation, we were able to understand their specific needs and design vision. Once the project was confirmed, we went straight into the design phase. Our team focused on creating bold, quality signs that would stand out. The design process involved turning D1 Training’s brand elements into designs that were consistent with their franchise’s identity. For instance, surrounding their facility with character words was a key aspect of their overall design. We chose to integrate the words using vinyl lettering. We worked closely with the client to determine the right size, design, and placement around the facility.
Fabrication and Installation
Once the designs and plans were approved, our team proceeded with fabricating the signs. At VizComm Signage Group, we make sure to use high-quality materials and top-of-the-line technology. This results in vibrant, beautiful signs that last.
Our products go through quality inspections, making sure that the signs meet the client’s expectations. Once they are approved, our expert installers take care of putting the signs up safely and securely.
Along with wall letterings, we also created wayfinding signs, ADA signs, and more for the client.
Successful Completion and Client Satisfaction
We worked on this project for three months. It also included making sure all signage permits were obtained, especially since we delivered building signs (channel letters and monument signage) for the client.
Overall, we were able to deliver a cohesive and visually striking sign sign package that the client was happy about. Through bold elements and high-quality craftsmanship, we were able to highlight our commitment to delivering excellence.
For their interior space, we focused on highlighting the client’s brand in all the indoor signs we created, whether it was the wall graphics, ADA restroom signs, or other types of signage.
When it came to exterior signage, we created a three-dimensional sign for their storefront. It was a prominent display of their business name and logo, sure to catch the attention of people passing by.
Our dedication to understanding our client’s unique needs has led to producing custom signage that speaks volumes about their brand. Indeed, choosing the right signage partner can significantly affect the business’s success.
Hear what the client had to say about their experience working with VizComm Signage Group:
Key Takeaways
- Direct engagement is important. The team’s initiative to conduct an on-site consultation made a huge difference in understanding the client’s needs and building their trust.
- Focusing on quality and bold design. Making sure we prioritized using high-quality materials and incorporating bold designs allowed us to not only meet but also exceed the client’s expectations.
- Thorough project management is key. Processes, from planning to design, fabrication, and installation, should be managed effectively. This allows for successful completion that meets the project deadline.
- Brand consistency. Building brand awareness and recognition requires consistent branding displays and creating a cohesive environment.
- Putting your clients first. At the end of the day, you are there to serve your client’s needs. You must let their needs be your guide in making signage decisions.
Your Trusted Sign Partner
Setting up a sign system for your business is no easy feat. Aside from having the right vision, partnering with a reliable sign maker is key to turning that vision into a reality.
At VizComm Signage Group, we are committed to quality, attention to detail, and customer satisfaction. Whether you need a single sign or want us to handle a large-scale sign project, our team is here to help.
We are a full-service sign company that designs, produces, and installs a wide range of signs for your business needs. We create signs tailored to your brand and business. Our team only uses premium materials to ensure high-quality signs, from ADA signs to monument signs and more. Our 5 star reputation in Google and Yelp is earned. See the reviews.
Are you starting a new sign project soon? Partner with VizComm Signage Group today! Call us now and get a free consultation from one of our sign experts.
