Custom Floor Decals: Turn Your Floors Into Valuable Marketing Space

When people think about adding graphics to their facilities they usually think about walls, ceilings and windows. Most of the time, people look where they are walking. You can take advantage of this by adding decals and graphics to the floor to increase sales and elevate your brand awareness.

With VizComm Signage Group floor decals you can add signage, advertising, or imagery to the floor of your business or even outside your business. Custom floor decals apply smooth, stick great, are slip resistant and can be easily removed if needed. Keep your advertising flowing from online to on-floor!

What Are Custom Floor Decals?

Custom floor decals are adhesive, slip-resistant graphics made from 3.4 mil vinyl primarily used for a variety of purposes in a business, including:

  • Branding: Print eye-catching custom floor graphics for your lobby or elevators and build a professional environment for employees and clients.
  • Marketing: Build an interactive marketing campaign with large floor graphics that are great for branded activations, pop-ups and more.
  • Wayfinding: Directional floor decals provide necessary directional information to navigate your building and your business.
  • Special Events: Custom floor decals are an easy way to enhance your venue or booth while hosting a big event or at an important tradeshow.

Vinyl floor graphics can last up to 3-5 years with proper care but can also be easily removed after a short period of time if needed. These custom vinyl floor decals are easily installed on non-porous surfaces such as hardwood, tile, laminate, and sealed concrete while being suited for both indoor and outdoor use.

How To Install Your Custom Vinyl Floor Decal

To properly install your custom vinyl floor decal the surface must first be prepared before application. This includes sweeping the surface free of debris and dust for proper adhesion and ensuring the surface is dry. If the surface is covered in grease or otherwise unclean, mop the area then allow it to dry before applying your graphic. Be sure to avoid applying your floor graphic over any loose, unwanted substances, such as caked dirt, loose gravel, oils, grease, sand, etc.

How To Apply Your Customized Vinyl Floor Decal

  • Installation of large decals should be done with two or more people.
  • Ensure you place your decal precisely where you want to place it.
  • Try not to remove the decal or attempt to reposition it. This may result in unwanted creases and may weaken the decal’s ability to adhere.
  • Start at one end of the vinyl decal and use a squeegee to slowly and smoothly adhere the decal to the installation surface.
  • The decal will begin to adhere immediately and will be ready for foot traffic once applied.
  • Be sure to not clean any floor advertising for at least 24 hours after installation.
Eye-catching floor decals by VizComm Signs & Graphics
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Floor Decals FAQs

Indoor floor graphics last six months but can last a year with proper maintenance.

Outdoor floor graphics last about three months and can last longer depending on how well maintained it is and how the weather is during its time outside.

Floor stickers look thin but are immensely durable as they can withstand dirt, moisture/water, and debris. Floor stickers are made from cast vinyl that is used to cover vehicles.

Floor decals can range for $50- $200 depending on size and material to be used as well as whether a design is ready to print

Floor graphics are decals that can have patterns, logo, images, or text according to your need. They are self-adhesive, are made from vinyl, material used for vehicle wraps, and are highly durable.

Peel and stick tiles are durable and can last longer than a few months if care and maintenance is provided to them. They are recommended to be used in low to medium traffic areas so that they go through less wear and tear.

Floor graphics draw attention and help you connect with your customers. They are an effective advertising tool that can be used to promote your products, brand message, and create another brand touch point. They can also be used for “social distancing” messaging which is becoming a common practice for many businesses.

This process is a little complex, is about design work, but is very interesting! Speak to a sign specialist now to find out more.

For a complimentary conversation and quote to suit your unique needs.

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