Many businesses, when they start to think about signage, usually first think about outdoor signage that will attract visitors to their building. After that, they might think about indoor signage that advertises special deals or further promotes their company brand. What is sometimes overlooked, however, are directional signs which let your customer know where certain items are, where the conference room or service area is, or even where they can find a washroom.
When a customer walks through your doors, it is simply good business practice to make them feel comfortable and welcome. One of the easiest ways to do that is to make it easy for your customer to find their way around.
Here are just a few of the best practices we recommend following in order to design directional signs for your business.
Consider what the most popular and most visited parts of your business premises are. Now ask yourself, if you had never been inside your business before, how easy it would be for you to locate those areas without stopping to ask someone. If your answer is “not really,” then it may be time to consider some directional signage.
Are you planning, or already in the process, of making any changes to your office building? Adding a new washroom? Moving a specific meeting room somewhere else? Whatever changes you might be planning, or in the process of, it’s important to ensure that your custom directional signs are updated too to match these new changes.
Directional signs can be any signage that lets your customers know how to find an area or specific items in your business. In order for your customers to understand your signage, you must make your signs easy to read through using legible fonts and larger print with a simple message that is to the point.
Never assume that your customers will automatically know where to go when they walk into your office. Look for points where a decision has to be made on where to travel, such as areas like staircases, elevators, entrances, and exits. These are all obvious places to locate indoor directional signage to help visitors make informed decisions.
Directional signs are any type of sign that provide directions or instructions to their reader. These ensure that visitors, customers, and the like can navigate a space freely and confidently. These signs create a more organized environment. People know instantly how to go from point A to point B because of directional signs.
Directional signs can be any type of sign, from acrylic signs to dimensional letters and more. The way to make them varies depending on the type of sign you choose. The biggest difference is the information on the sign. These can include instructions or arrows that point in the right direction.
Wayfinding is necessary for any business or space. It avoids any customer frustration from having to run around finding the right place. As a result, it creates a more pleasant customer experience. Knowing exactly where to go makes your business more efficient. This is a great way to increase potential sales and profit.
There are four types of wayfinding signs. Identification signs identify a room or space, creating a necessary landmark. Directional signs help people find where they are going. Informational wayfinding signs provide an overview of your facility, giving people a better idea of where to go. Lastly, regulatory signs provide safety and privacy information.
There are different directional signs that you can use for a building or space. One of the best examples of these signs is those that point toward restrooms. These usually have universal pictograms of restroom symbols. They’re also elevated, making it easy for anyone to see the sign even from a distance.
Directional signs are typically green and white. These are true, especially for directional signs on the road. However, these can vary when used inside buildings and other spaces. They can be customized and designed for branding and decorative purposes. You can use any color as long as ADA guidelines are followed when necessary.
Wayfinding signs are a must for any business, building, or space. They are important because of their main function: providing directions. Without these signs, people – especially first-time visitors – will most likely get lost trying to find their way around. Wayfinding signs make any space more organized and easy to navigate.
There isn’t a set price when it comes to directional signage. The cost varies depending on the type of sign, material, size, and design you choose. At VizComm Signs & Graphics, we offer a variety of options that can fit your business and budget needs. Contact us today to get an exact quote.
The main purpose of directional signs is to help people navigate any space, whether indoors or outdoors. These signs provide directional cues, from instructions to arrows. These cues tell people where to go or what to do to get to their destination. Learn more about directional signs by giving us a call today.
There are many ways to get directional signs in Irvine. Standard signs can even be found in big box stores. However, when you want high-quality, customized wayfinding signs, VizComm Signs & Graphics is your best bet. We offer a wide range of options that don’t just give directions but also enhance your space.
I 100/10 recommend VizComm to anyone who needs signs done for their business. I own a beauty salon and I needed an exterior front signage for my store and they did an amazing job. From the customer service to quick response to quality of work, I’m impressed. I contacted a few other companies when I was shopping around and they just impressed me right away. I talk to Curt and he came out to the location to discuss my needs and specifics right away. He was very nice and explained all of my different options to me and he even showed me his portfolio to help me visualize what the different options were.
- Beautific Brows
I honestly can’t say enough about this team. Curt was running point and he really was helpful. He answered all our questions and did everything with a professional grace. We could tell they take pride in their work and customer service. I would recommend to anyone. Thanks again! We appreciate you guys! We absolutely love our new sign
- Faris Khouri
Needed a wrap for the company and all signs pointed to Black Parrot Sign Studio, emailed about 12 companies, they were the first to respond with the best price out of all 12. Not only that but it was a time crunch on 4th of July weekend, they were able to meet my unexpected deadline to attend a Charity event. Truck came out better than I imagined, customer service is by far the best out there, I feel bad for other wrap companies as this team has set the bar that no one will reach!
Going back for two more wraps for my own company and the family business!
Thank you!!!
- Luis C
Try finding a company to get back to you with artwork/placement work for a vehicle wrap. Then have them follow up with some kind of promptness. If you find it first try then you got very lucky. Save yourself some time and call this company. I tried 5 other companies until I hit Black Parrot. So glad I found this company, from Bill at the desk to Craig (The Wrapping King), Craig was so enthusiastic when I dropped my van off that I already knew I was in good hands and the wrap would come out great. Long story short, I got my van back and was so impressed. We have 3 or 4 more vans to go and I’m glad to give them my business. They do banners, signs and stickers too! Thanks Black Parrot!
-Ryan P
Wow! What a pleasure working with the team at Black Parrot. Jonathan was so easy to work with and very responsive. We were looking for some ideas for behind the front desk at our gym. He took some of our ideas and helped come up with a fantastic metallic option with carved out logo. In addition we had them do a big vinyl for the opposite wall. Both came out great and at a great price. Couldn’t be happier with the outcome!!
-David G
Absolutely love this business! They do a fantastic job on all their products. They don’t rest until you are happy! I just ordered a few signs for my parking lot & they are working great! Time & cost more than reasonable. Will definitely be ordering more marketing products through them soon! Thanks Black Parrot!
-Nathan Y
I highly recommend getting your sign made here! Craig, Curt, and David all go above and beyond to make sure you will be happy with your product! I appreciate the entire team, they all do a great job communicating and making sure you’re aware of what you’re investing in. I did a bit of searching before I decided on them, but after my first phone call I knew these were the guys I wanted to work with, they were professional, friendly, and considerate of all of my concerns. The sign was done on the timeline they estimated — 10/10 would recommend and come back for other sign/graphic related needs!
-Atiya Bahmanyar
What a great company to work with! We are a local pest control company in Southern California that was in need of getting our company trucks wrapped with our company logo. We first started working with Black Parrott when they were located in Tustin. They continued to go above and beyond after every truck we brought in from our fleet and now that they merged with VizComm signs, the compliments continue! Their office isn’t much further, located in Fountain Valley. Quick turnaround with exceptional service. We’ll continue to bring our fleet of trucks for them to wrap! Our customers and us LOVE it!
-Allure Pest Management
Curt & his team are nothing but amazing, I gave him my vision and the results where even better then I expected. I am so happy to have found Curt, he is so professional, knowledgeable, and on time about everything, no delays, he did as he said & was always keeping me up to date with everything! Amazing experience 10/10 recommend.
-Nancy Muralles
Excellent service! They let me take photos as the sign was going up, so I can create a video. Very reasonably priced. I work for a mortgage lender, so having signage is very important so our clients can find us.
-j. ro
I engaged VizComm Signs & Graphics on new branding for our headquarters. From the earliest days, I found them responsive, solution oriented and easy to work with. We took the project through permitting, fabrication of the exterior sign and finally installation in about 6 weeks time. That kind of work on signage this big is appreciated. The outcome was fantastic! We would highly recommend them.
-Marc C
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