Making the right impression is important for any business. It goes hand in hand with what your brand stands for. However, this fast-paced environment makes it challenging to control the type of image you present to your target audience.
Branding can make a difference in how customers perceive your business in Orange County, CA. More than just your logo, it is how people associate the quality of products and the level of service you provide.
How Business Signs Help with Branding
A great place to start when building your brand is your signage. As your customer’s first point of contact, outdoor signs allow you to show who and what your business is.
There are plenty of sign options available that can launch your brand. However, if you are trying to boost your brand, these two signs are sure to make an impact.
Channel Letter Signs
Channel letters are three-dimensional, stand-alone letters perfect for your storefront. These are typically made of plastic or aluminium material which is easy to customize. For this reason, it is a great way to show off your branding details.
Channel letters can be cut and formed into any shape to follow your exact font style or graphic design. Color options are also available to match your logo.
These also come illuminated, making your business sign hard to miss for anyone passing by. This builds better brand recognition and recall.
Different types of channel letter signs are available for you to choose from:
- Front-Lit Channel Letters – where LED lights illuminate your sign from within, lighting up the front face of your sign.
- Back-Lit/Reverse Lit Channel Letters – LED signs that are lit from the back, creating an attractive glow or “halo effect” around the letters.
Monument Signs
As far as outdoor signs go, monument signage is one of the best at giving your brand visibility. These are massive structures that are mounted on the ground. This provides the best view for people driving or walking past your space.
These signs can also be customized depending on your business needs. It can showcase your business name as well as your company logo.
Adding different design elements to your monument sign is what can set it apart from other signs. Dimensional letters can be used to display texts and numbers. You can even add channel letters to your sign to make it more eye-catching.
Its size, position, and design make your sign unmistakable anywhere it is placed. This is perfect for giving your brand a boost. You are guaranteed that your sign is visible to a multitude of people who come across it.
Your Trusted Sign Partner in Orange County, CA
Signs allow you to take your brand to the next level. Looking for high-quality sign options? VizComm Signs and Graphics can help deliver the right sign solutions for your business and branding needs.
Whether you need monument signs, channel letter signs, or any other exterior signs, we can help! Contact us today for a FREE consultation with our sign experts.
