For businesses, signs are a clear representation of their brand, speaking directly to customers. When you’re taking over an existing space, signs are crucial to introducing your new business to the public. As the first hello to customers, they are a critical element to inviting people to get to know your brand.
Our client has recently taken over an older structure with the goal of creating a contemporary branded location for Premier7. This site, in Newport Beach, was in a high-traffic location and represents the brand to 50,000 cars a day. The attractiveness of the signs would have a lot to do with whether or not a driver would stop. Design plays a huge role in signage and that’s why they partnered with our team at VizComm Signage Group to create the best possible signage solutions.
Initial Contact
Through a simple Yelp search, the client found out about our team’s reputation for delivering high-quality sign solutions. We set up a meeting to discuss their plans. We were made aware that they wanted to transform an old signage into a more modern one.
The Challenge
During that meeting, we also found out about one particular obstacle: pylon signs are no longer part of the Newport Beach sign code. This meant we had to find a creative way around that to create a visually striking sign that reflected their brand while meeting city requirements.
Strategic Approach
With a clear understanding of our client’s vision, our expert designers worked hard to come up with a design that was specific to their brand and needs. We worked closely with our clients to create a modern design that not only reflected their brand but also met city regulations. We went into the City to discuss the project goals and outcome, as well as get the Planner’s view of what success would look like in their eyes. Taking a collaborative approach to permitted projects is important.
Our goal was to create an eye-catching sign that not only makes their business more visible but also elevates their brand. The result was a design that was aimed at leaving a lasting impression on anyone passing through the bustling Pacific Highway.
Additionally, we were able to design non-illuminated building signs for the building to accompany the pylon sign. These assets are easily visible from both directions.
Installation Process
Once the design was finalized, it was time to turn it into reality. For six weeks, our team worked tirelessly to give life to our client’s signage dreams. It took three trucks and a dedicated team of five installers to complete the process.
We had to remove the old sign to make room for the updated one. We also painted the pole structure to make it look fresh and new. Once done, we installed the new sign: a “push through” cabinet sign. With precision, our team carried out the installation process seamlessly.
Result
The result was a contemporary set of signs showcasing their brand in the best way. The old structure came to life and has been transformed into a powerful branded sign that is sure to make their business stand out.
Choosing a push-through cabinet sign was a great choice for this transformation. These are dynamic signs where the design is cut out from a metal or acrylic front face. This is then pushed through, creating a three-dimensional effect. These signs are also illuminated from behind, offering a lot of visibility regardless of the time of day. That effect makes the sign unmistakable anywhere, letting your brand stand out in any environment.
The level of depth these signs bring along with vibrant lights are sure to draw people’s attention. It is the perfect sign to have in a location that gets a lot of foot traffic. You’re sure to make a lasting impression on people passing through the famous Pacific Highway.
Push-through cabinet signs are also very durable and perfect for outdoor use. They elevate your outdoor space, making them a worthwhile signage investment.
Transforming Outdoor Spaces with Signage
This sign project was a testament to how the right sign can make a huge impact on your business. Also, hard work always pays off!
At VizComm Signage Group, we are committed to delivering exceptional sign solutions for your business needs. We are a full-service sign company that can design, manufacture, and install high-quality signs that last. Our team works closely with our clients to ensure we understand your specific needs and goals. This allows us to deliver signs that fulfill your unique requirements. Whether you need a new sign or want to update an existing one, our team is happy to help.
Starting a new sign project soon? Give us a call today to get started and receive a free consultation from our sign experts.
