In the heart of Irvine’s dynamic streets, what captures the attention of every passerby? Nothing beats the power of vibrant, illuminated exterior signs. They not only mark your location but also shout your brand’s identity to potential customers.
Consider this: 68% of consumers form their perceptions of a brand’s quality based on its signage. This statistic shows the pivotal role that effective, eye-catching signage plays in business branding. Finfare, a rising star in the Fintech sector, understood this and partnered with VizComm Signs and Graphics to create a sign that truly represents their vision and values.
This case study explores how we overcame the complex challenges of obtaining signage permits, designing, fabricating, and installing standoutbuilding signs and exterior signs for Finfare as they moved to a new location. Join us as we explain our innovative strategies and detailed processes that helped elevate their brand visibility in a bustling urban setting.
The Main Challenge We Faced
Finfare’s new building, governed by the Homeowners Association (HOA), presented strict guidelines that conflicted with their branding plans. The building was primarily designed for a multi-tenant environment, which added layers of complexity to securing approvals for any exterior modifications.
Other Key Challenges Included
Image: Finfare’s Original Site
- Irvine has firm city ordinances concerning building exteriors, especially for signage and branding. These regulations are intended to maintain a certain aesthetic and environmental standard within the city.
- The original sign program for the building was tailored to accommodate multiple tenants, which limited the amount and type of signage we could deploy.
- The building’s design and existing architectural elements posed challenges for placing new signs and branding materials. Certain design features may obstruct visibility or could not support the structural requirements of new signage.
- Managing the project timeline in coordination with HOA’s approval processes, city permit acquisitions, and the physical installation challenges.
How We Solved These Challenges
VizComm Signs and Graphics took certain steps in establishing a strong and compliant presence for Finfare’s new signage, demonstrating a successful blend of creativity and adherence to local governance. Here’s a rundown of the approach we took to navigate the challenges stated above:
Working with HOA
We sat down with HOA to chat about Finfare’s branding needs, showing them designs that could enhance the building’s appearance while adhering to existing guidelines. These discussions helped soften HOA’s initial reservations for the building and paved the way for more flexible signage options.
Partnering with City Officials
Our familiarity with the City Sign Code allowed us to collaborate effectively with a Principal Planner in the city. Together, we crafted a revised set of sign criteria specifically tailored to the site, which bridged the gap between municipal requirements and Finfare’s branding goals.
Customizing Signage Designs
We strategically designed the overhead sign and monument sign for Finfare to integrate seamlessly with the building’s architectural features. This approach not only enhanced the visual appeal but also ensured that each sign was optimally placed for visibility without detracting from the architectural integrity.
Streamlining Project Management
Throughout the process, we maintained a tight coordination schedule with all stakeholders, including HOA and city planners. By managing timelines effectively and keeping communication channels open, we were able to re-write the sign criteria over the course of three months.
How We Transformed Their Brand Presence
Working with VizComm Signs and Graphics, Finfare successfully navigated the complexities of city regulations and HOA guidelines to install impactful signage at their new location in Irvine, CA. Here are the key benefits and outcomes from this collaboration:
- Enhanced Brand Visibility: The installation of a halo-lit sign and prominent monument signage significantly boosted Finfare’s brand presence. These visually appealing signs ensure that their brand stands out, both day and night, capturing the attention of passersby and reinforcing brand identity.
- Regulatory Success: Working closely with the City of Irvine, we managed to navigate and reshape the strict sign criteria. The successful revision of these guidelines allowed Finfare to install signage that previously would have been prohibited, showcasing the effectiveness of collaborative regulatory engagement.
- Increased Customer Engagement: The new exterior signs have not only enhanced the aesthetic appeal of the site but have also been instrumental in attracting more visitors. This increase in foot traffic translates to better customer engagement and potentially higher sales figures.
- Long-Term Branding Investment: By designing durable, eye-catching signage, Finfare made a long-term investment in their branding. These signs serve as a constant marketing tool, contributing to ongoing brand recognition and loyalty.
Work with VizComm Signs and Graphics for Standout Exterior Signs
VizComm Signs and Graphics remains dedicated to transforming challenges into opportunities, demonstrating that our commitment to client success is woven into every project we take. Through expert planning and innovative design, we ensure that our clients not only meet their immediate goals but also secure enduring advantages in their market presence.
Whether you need a sturdy monument sign or breathtaking environmental signage, we’re here to turn your business into a new landmark in your community. Reach out to us today, and let’s get started!
