There are a lot of factors that contribute to a successful business. You have to have a great product or service. Along with that is being able to deliver these products or services with excellent customer service. Another factor is creating an overall positive customer experience.
This starts with the signs outside your Orange County, CA business space.
How The Right Building Signs Impacts Your Business
Every positive customer experience starts with the right first impression. Outdoor signs are usually your customer’s first point of contact with your business. As such, they affect the initial impression your customers have of your brand.
For this reason, it is crucial to have the right storefront signs to make a great first impression. This can be done by giving importance to the signs on your building. Here’s why.
Lighted building signs increase your visibility
Visibility is necessary for customers to know about your business. You may have the best products, however, it won’t matter if customers don’t know you exist.
Signs help your business get noticed in your community, especially illuminated ones. These signs keep your business visible during the day and even at night.
Signs help introduce your brand
In any lasting relationship, it is important to get to know each other. This is true even in business. The more customers know about your business, the more they develop trust in your products and services.
This starts with a proper introduction. Signs give customers a good idea of who and what your business is. Customized signs, like channel letters, showcase your brand and reflect your business’s personality.
Storefront signs make it easy to locate your business
Another great start to a positive customer experience is when customers know exactly where to find you. Customers who have difficulty locating your store or office can be left frustrated. Worst of all, they may end up going to another business if this happens.
The signs on your building can make it easier to find your business space. This helps attract more foot traffic, ensuring customers are getting through your doors.
Outdoor signs increase your business’s profit
Studies show that 85% of your customers work or live within a 5-mile radius of your business. This means your exact customers are those that often pass by your business space.
Being able to attract your target audience’s attention means potentially piquing their interest. This can affect their buying decisions which will increase your sales and revenue.
To ensure your target audience notices your business, choose a lighted building sign! This lets your sign pop, making your business stand out from the competition.
Your Trusted Sign Partner in Orange County, CA
Creating a great first impression is your key to making customers have a positive experience with your business. Let VizComm Signs & Graphics help you create the best experience for your customers with the right sign solutions.
We offer a wide range of building signs that can make your business stand out. Whether you need vibrant channel letters, to eye-catching storefront displays, our team can help.
Talk to us about your signage needs today! Give us a call and get a free consultation with our building sign experts.