Design Memorable Channel letters: Tips to Stand Out from the Crowd

Dollar Tree in Orange County, CA

Having storefront channel letters is a great way to be more visible and establish your brand. While not all signs are made the same, it is still important to set yourself apart from your competition. This can be achieved through a stand-out signage design in Orange County, CA.

Creating memorable channel letter signs is one way to make your business hard to miss.

Channel Letters that Make an Impact

Choosing how to design your sign can be daunting. It has to be done right to make the right impact on your target customers. You want it to represent your business well.

Below are some helpful tips to make your custom channel letters stand out.

Color and Contrasts

Picking out the right color can have a significant effect on how customers perceive your business. Colors can evoke specific emotions. For this reason, your color choice must reflect well on your brand identity.

When choosing more than one color, it is important to consider how they complement each other. Color contrasts are important to avoid your channel letter signs causing any visual nuisance.

The Outdoor Advertising Association of America (OAAA) has a list of 18 color combinations that show which colors work well with one another.


Signs are there to send a message to your target customers. When you want to stand out, your message needs to be clear. Having the biggest and brightest storefront channel letter sign may not make a difference if nobody can understand it.

You have about 3 seconds for motorists or passersby to view your sign. Make those seconds count by making sure your signs are readable. This can be done by:

  1. Sticking to standard font styles. Scripts and novelty fonts can be fun and creative. However, they can be quite challenging to read, especially from a distance.
  2. Keep it short and simple. An overly-designed sign may overwhelm your reader.
  3. Choose graphics wisely. If you are adding graphics, make sure they complement your brand instead of confusing your audience.

Light Options

One of the best ways to make custom channel letter signs hard to miss is by adding light options. An illuminated sign is an instant head-turner in a sea of other business signs.

Channel letter signs have a few lighting options to choose from, like front-lit or halo-lit letters. Consider different colors as well to make your sign shine.

Top Sign Solutions in Orange County, CA

Setting yourself apart from the competition may not be an easy feat. However, with the right sign partner, you can create a sign that leaves a lasting impression on your customers.

VizComm Signs & Graphics is the top choice of business owners when it comes to memorable sign solutions. We offer high-quality signs that are designed to reflect your business image and keep you top-of-mind with your customers.

Contact us today for your channel letter needs, and we’ll give you a FREE quote.

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