If you have a whole fleet of vehicles and you’re not advertising on them with fleet graphics, then you are missing out on a crucial advertising opportunity for your business. The more vehicles that you have, the more powerful fleet graphics can be for your business to promote your brand image and connect with your customers. Discover the top 5 fleet wrap advertising benefits that will convince you to invest.
1. Gain Authority When You Drive Up
Any business that makes house calls struggles with gaining authority when they are on their customer’s property. How do your customers know that your salespeople or technicians really represent your business? How can they trust them? Having a vehicle wrap that announces your brand will help your employees make that first, favorable impression.
2. Advertise Everywhere You Drive
Vehicle wraps are one of the most flexible advertising strategies because you take them with you everywhere. They target your local customers, and they change as your business grows. If you add a new service area, working in it is all you need to do to boost your presence there.
3. Focus on Something Specific
There’s a lot of opportunities when you have multiple wraps. You can use a few to focus on select products or services that you offer, instead of making each one just about your brand. If you were a food company, you could, for example, advertise healthy options with one vehicle and indulgent treats with the other. Start with one or two specific fleet graphics and see where that leads you.
4. Look Out While Advertising
Vehicle wraps are as functional as they are eye-catching. You can cover your entire vehicle with a wrap and not lose any visibility. We have one-way wraps that allow you to see out of your glass while still looking like a design to the viewer outside. These are great options for buses, trucks, and other vehicles with a lot of glass.
5. Change Your Look When You Need to
Vehicle wraps are not permanent. You can peel off a wrap anytime and not hurt the paint underneath. That means that you can update your branding easily, add graphics to many leased vehicles, and not worry about the value of the vehicle.