Many businesses, when they start to think about signage, usually first think about outdoor signage that will attract visitors to their building. After that, they might think about indoor signage that advertises special deals or further promotes their company brand. What is sometimes overlooked, however, are directional signs which let your customer know where certain items are, where the conference room or service area is, or even where they can find a washroom.
When a customer walks through your doors, it is simply good business practice to make them feel comfortable and welcome. One of the easiest ways to do that is to make it easy for your customer to find their way around.
Here are just a few of the best practices we recommend following in order to design directional signs for your business.
Consider what the most popular and most visited parts of your business premises are. Now ask yourself, if you had never been inside your business before, how easy it would be for you to locate those areas without stopping to ask someone. If your answer is “not really,” then it may be time to consider some directional signage.
Are you planning, or already in the process, of making any changes to your office building? Adding a new washroom? Moving a specific meeting room somewhere else? Whatever changes you might be planning, or in the process of, it’s important to ensure that your custom directional signs are updated too to match these new changes.
Directional signs can be any signage that lets your customers know how to find an area or specific items in your business. In order for your customers to understand your signage, you must make your signs easy to read through using legible fonts and larger print with a simple message that is to the point.
Never assume that your customers will automatically know where to go when they walk into your office. Look for points where a decision has to be made on where to travel, such as areas like staircases, elevators, entrances, and exits. These are all obvious places to locate indoor directional signage to help visitors make informed decisions.