When you’re looking for outdoor business signage, channel letter signs can be one of your most appealing options. Customized channel letter signs include your brand’s logo, fonts, and colors to deliver an eye-catching signage solution. A catchy design builds brand awareness and makes your Costa Mesa business stand out from the competition. Channel letters are very versatile, allowing for both indoor and outdoor installation.
Custom channel letters can impart 3D or “floating” effects to your brand elements. They can be fabricated in a variety of ways to optimize for factors like application, installation Costa Mesa, and viewing distance. When channel letter signs are used as outdoor signs for business, your message gets improved readability and increased visibility. You can choose from a variety of materials to create your channel letters, ensuring they match your brand’s aesthetics.
In addition to font, depth, and height of your letters, you’ll want to consider lighting options. Based on your visual preferences, here are the types of lighted channel letter signs to choose from:
The most common type of channel letters—often seen in retail outlets and shopping centers—is front-lit channel letters. The front of each letter is covered with pigmented or decorated plastic, and LED lights are placed at the back of each letter. The LEDs can be matched with your brand’s colors to provide a cohesive appearance.
If you’re looking for a trendier appearance for your brand, reverse-lit channel letters are a great choice. In this case, the light emitting from the back of each letter creates a halo or 3D effect, due to the distance between the letter and the surface on which it’s mounted.
As the name suggests, these are a combination of front- and reverse-lit channel letters. They are known to provide the stunning visuals, and it’s possible to use LEDs of different colors to create contrasts working in favor of your brand.
Channel letter signs are an ideal choice for:
Channel Letter signs are an investment. These signs do more than communicate a message; they convey intangible elements that help customers positively perceive your brand. But the real question is: are your custom business signs compelling or convincing enough? Are they bringing visitors through your door?
If you’re not sure, get in touch with VizComm Signs & Graphics. We are a sign company based in Costa Mesa, specializing in producing all types of interior signs, exterior signs, vehicle wraps, and graphics. We’re experts in all forms of business signage, and we help your brand to communicate effectively with your customers. For any signage requirements, give us a call or drop us a message, and one of our experts will be happy to assist you with all your signage needs.
Along with Fountain Valley, our services are also available in Costa Mesa, Huntington Beach, Santa Ana, Westminster, Garden Grove, and nearby areas in Orange County.
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