There are so many ways visibility can make a difference for a business. It can determine if your business will thrive or just fade into the background. Visibility also positions your brand in front of your target audience, increasing the chances of getting more leads and driving traffic to your business.
Signage is a key element in establishing your visibility. According to some statistics, 35% of customers won’t even know your business exists without proper signage. It is one of the most effective ways to promote your presence locally and beyond.
Among the many options available, reverse channel letter signs stand out. In this blog, let’s discover how these signs impact your business presence in Orange County.
What Are Reverse Channel Letter Signs?
Reverse channel letters are also known as backlit or halo-lit signs. They are a type of three-dimensional signage where each letter is made from aluminum and acrylic. As the name suggests, they are illuminated from behind using LED lights. When mounted away from the surface, the lights create a warm glow around each letter. This creates more depth and sophistication to the sign, catching the attention of anyone walking or passing by.
The way reverse channel letters are illuminated adds to their visual impact. For this reason, they’re an ideal option when you want to improve your business’s visibility. Let’s find out why.
A Visually Impressive First Look
The first point of contact with your customer is always a crucial part of any marketing strategy. You want to make sure that you create a memorable first impression. The visual impact of reverse channel letter signs is sure to get this done.
Imagine walking along a busy business district and seeing the subtle glow of channel letters. It won’t just get your business noticed; it’ll also create a strong image of your brand, setting the stage for a positive experience with your company.
Shine a Light on Your Business 24/7
Did you know that it takes, on average, around five to seven impressions for people to remember your brand? If you’re looking to increase brand recall, it’s crucial to continuously be visible to your target audience. With reverse channel letter signs, you can keep your brand visible 24/7.
These backlit signs continue to showcase your brand even after sundown. Keeping your brand visible all the time creates more opportunities to generate valuable impressions. Even when your business is closed at night, reverse channel letters keep your brand on display.
Improve Brand Perception with Reverse Channel Letter Signs
The way your signs are designed can have a significant impact on your brand image. As simple as the use of color, for instance, can influence how people feel about your brand. For this reason, choosing a professionally made sign is key to improving people’s perception of your business.
What reverse channel letters offer is an understated elegance that elevates your brand image. They convey professionalism, reliability, and confidence. This improved perception of your brand attracts customers who are looking for a business they can trust.
Choose Custom-Designed Signage That Makes You Stand Out
The way halo-lit letters can be customized allows for plenty of creative flexibility. You’re more than welcome to tailor your sign with style. Having a sign that’s uniquely yours is one of the easiest ways you can make your business stand out.
This is also one of the reasons it’s better to have custom-made signs versus cookie-cutter designs. When your business looks like everyone else’s, it’s too easy for potential customers to choose another business. With reverse channel letter signs, you have the freedom to create designs that seamlessly align with your brand.
Get Ahead of the Competition
Nowadays, there are so many visual displays that compete with people’s attention. This can make it difficult to set yourself apart from other competing businesses. However, with reverse channel letter signs, it’s possible.
Illuminated signs like these are a fantastic way to draw more attention to your business. The radiant glow on these three-dimensional letters becomes a visually compelling presence anywhere. The more visible your business is, the better the chances that customers will choose your business over others.
How to Design Incredibly Visible Reverse Channel Letter Signs?
We now know the many ways reverse channel letters can impact your business visibility. However, how do we ensure that your sign remains visible to your target audience? Here are some tips to consider:
- Choosing high-contrast colors from the get-go
Often, signs are designed to match your brand. This means using your brand’s color scheme. When picking out the color of your backlighting, make sure it contrasts well with the color of your dimensional letters. Sticking to white or warm yellow is always a good place to start. - Use clear fonts and proper spacing
It’s not just about visibility. It’s also about making sure customers can understand your sign at first glance. Make this possible by choosing clear, standard fonts and properly spacing each letter. Additionally, this maximizes the effect of the LED lights. - Proper maintenance and upkeep
Vibrant signs only stay vibrant with regular maintenance and upkeep. Ensure your signs are always clean and looking radiant. Also, regularly check if all lights are still working. Nothing can turn customers off more quickly than unkept signage.
Your Trusted Sign Maker in Orange County
Boost your business’s visibility today when you choose an eye-catching sign for your storefront or building façade. Let VizComm Signs & Graphics work its magic by delivering vibrant reverse channel letter signs to your business.
Our commitment to seeing our clients succeed is what sets us apart from the competition. We always make sure that our signs are tailored not just to your brand but also to your business needs. We work closely with our clients to have a better understanding of your unique requirements.
Let us help keep your business shining today! Contact us to get started and get a free consultation with our sign experts
