Branding is a crucial part of any business’s success. It is tied to how people look at your company and what it represents. Branding is also what makes you different from other competing businesses.
There is a lot that goes into creating a successful brand. Aside from the products and services themselves, it has a lot to do with how you market your business in Orange County, CA. This is where branding collateral comes in.
What is Branding Collateral?
Marketers would define branding collateral as a collection of media and materials that builds brand awareness. Its key role is to make your brand significant to your target customers. It is what makes sales and marketing efforts easier and more successful.
How Can You Use Exterior Building Signs as Branding Collateral?
When talking about sales and marketing efforts, outdoor signs are one of your best allies. This collection of signs help you engage with your target market in a meaningful way. Having said that, it is important to choose the right exterior signs that can attract customers to your business.
Here are excellent exterior sign options that can consider for your business:
1. Channel Letters
Your business needs a storefront sign, and channel signs are a perfect choice. These are typically placed above your store, allowing anyone passing by to instantly know what kind of business you have.
Channel letters are perfect for branding, as they can be custom-made to match your exact logo design.
2. Hanging Signs
Attracting foot traffic has been made easier with hanging signs. These signs are attached to your building, putting it at the perfect line of sight of anyone passing by.
3. Monument Signs
As far as freestanding exterior building signs go, monument signs are the most attractive. These massive signs always give out a positive business perception. When you want to build credibility for your brand, monument signs are the way to do it.
4. LED Signs
Illuminated signs are a vital addition to a business’s branding collateral. LED signs stand out regardless of where they are. These also give you added visibility at night, making your brand reach more target customers in Orange County, CA.
Helping You Build Brand Collateral
Exterior signs are a crucial element of how you build your brand. As a customer’s first point of contact, your signs must reflect your business well.
VizComm Signs & Graphics can help you build your brand with impressive outdoor signage solutions. We have a team of experts dedicated to producing high-quality signs that make your business stand out.
Contact us today for your outdoor sign needs, and we’ll give you a FREE quote!