Category: Channel letter

There are so many ways visibility can make a difference for a business. It can determine if your business will thrive or just fade into the background. Visibility also positions your brand in front of your target audience, increasing the chances of getting more leads and driving traffic to your business.

Signage is a key element in establishing your visibility. According to some statistics, 35% of customers won’t even know your business exists without proper signage. It is one of the most effective ways to promote your presence locally and beyond.

Among the many options available, reverse channel letter signs stand out. In this blog, let’s discover how these signs impact your business presence in Orange County.

What Are Reverse Channel Letter Signs?

Reverse channel letters are also known as backlit or halo-lit signs. They are a type of three-dimensional signage where each letter is made from aluminum and acrylic. As the name suggests, they are illuminated from behind using LED lights. When mounted away from the surface, the lights create a warm glow around each letter. This creates more depth and sophistication to the sign, catching the attention of anyone walking or passing by.

The way reverse channel letters are illuminated adds to their visual impact. For this reason, they’re an ideal option when you want to improve your business’s visibility. Let’s find out why.

A Visually Impressive First Look

The first point of contact with your customer is always a crucial part of any marketing strategy. You want to make sure that you create a memorable first impression. The visual impact of reverse channel letter signs is sure to get this done.

Imagine walking along a busy business district and seeing the subtle glow of channel letters. It won’t just get your business noticed; it’ll also create a strong image of your brand, setting the stage for a positive experience with your company.

Shine a Light on Your Business 24/7

Did you know that it takes, on average, around five to seven impressions for people to remember your brand? If you’re looking to increase brand recall, it’s crucial to continuously be visible to your target audience. With reverse channel letter signs, you can keep your brand visible 24/7.

These backlit signs continue to showcase your brand even after sundown. Keeping your brand visible all the time creates more opportunities to generate valuable impressions. Even when your business is closed at night, reverse channel letters keep your brand on display.

Improve Brand Perception with Reverse Channel Letter Signs

The way your signs are designed can have a significant impact on your brand image. As simple as the use of color, for instance, can influence how people feel about your brand. For this reason, choosing a professionally made sign is key to improving people’s perception of your business.

What reverse channel letters offer is an understated elegance that elevates your brand image. They convey professionalism, reliability, and confidence. This improved perception of your brand attracts customers who are looking for a business they can trust.

Choose Custom-Designed Signage That Makes You Stand Out

The way halo-lit letters can be customized allows for plenty of creative flexibility. You’re more than welcome to tailor your sign with style. Having a sign that’s uniquely yours is one of the easiest ways you can make your business stand out.

This is also one of the reasons it’s better to have custom-made signs versus cookie-cutter designs. When your business looks like everyone else’s, it’s too easy for potential customers to choose another business. With reverse channel letter signs, you have the freedom to create designs that seamlessly align with your brand.

Get Ahead of the Competition

Nowadays, there are so many visual displays that compete with people’s attention. This can make it difficult to set yourself apart from other competing businesses. However, with reverse channel letter signs, it’s possible.

Illuminated signs like these are a fantastic way to draw more attention to your business. The radiant glow on these three-dimensional letters becomes a visually compelling presence anywhere. The more visible your business is, the better the chances that customers will choose your business over others.

How to Design Incredibly Visible Reverse Channel Letter Signs?

We now know the many ways reverse channel letters can impact your business visibility. However, how do we ensure that your sign remains visible to your target audience? Here are some tips to consider:

• Choosing high-contrast colors from the get-go
  Often, signs are designed to match your brand. This means using your brand’s color scheme. When picking out the color of your backlighting, make sure it contrasts well with the color of your dimensional letters. Sticking to white or warm yellow is always a good place to start.
  
• Use clear fonts and proper spacing
  It’s not just about visibility. It’s also about making sure customers can understand your sign at first glance. Make this possible by choosing clear, standard fonts and properly spacing each letter. Additionally, this maximizes the effect of the LED lights.
  
• Proper maintenance and upkeep
  Vibrant signs only stay vibrant with regular maintenance and upkeep. Ensure your signs are always clean and looking radiant. Also, regularly check if all lights are still working. Nothing can turn customers off more quickly than unkept signage.

Your Trusted Sign Maker in Orange County

Boost your business’s visibility today when you choose an eye-catching sign for your storefront or building façade. Let VizComm Signs & Graphics work its magic by delivering vibrant reverse channel letter signs to your business.

Our commitment to seeing our clients succeed is what sets us apart from the competition. We always make sure that our signs are tailored not just to your brand but also to your business needs. We work closely with our clients to have a better understanding of your unique requirements.

Let us help keep your business shining today! Contact us to get started and get a free consultation with our sign experts

Irvine, CA is a thriving hub, home to over 114,000 start-ups and established businesses. The number is growing fast, too, with nearly 4,000 businesses setting up shop every year, says the Small Business Development Center California. That means while there’s an abundance of opportunities to thrive, businesses also face the challenge of differentiating themselves from their peers. That’s why developing a unique brand is important and why LED signs for your storefront are powerful marketing tools. Find out how illuminated channel letters will help you make a strong impression on customers and attract new business opportunities.

What Are LED Channel Letters?

Channel letters are some of the most eye-catching signs you can find. Walmart, Trader Joe’s, and Starbucks use letter signs to brand their locations. So, what exactly are these signs?

Letter signs are three-dimensional signs comprised of individually constructed letters. Each letter is mounted and illuminated separately, giving a distinctive, attractive look. What sets these signs apart is the flexibility in lighting. Some of the popular lighting options are:

• Front-lit: The front of the sign is illuminated, giving the sign a clean, crisp look.
• Backlit: Also called halo lighting, these signs have rear-facing lighting. That creates a pleasing halo effect.
• Combination-lit: This combines front and backlighting for a dynamic look.

Letter signs are incredibly customizable, allowing you to recreate your branding accurately. You can personalize their design, colors, lighting, size, and even method of installation.

LEDs (light-emitting diodes) have revolutionized lighting in signage. This technology allows a wider array of lighting colors and configurations. LEDs are also around eight times more energy efficient than traditional bulbs and lower operating costs.

What Makes Illuminated Letters Such Powerful Business Signs?

Durable and attractive letter storefront signs can help a business maximize its marketing potential while reducing its operating expenses.

1. Maximizing Visibility
   LED channel letters stand out from traditional signboards, making them more noticeable from far away. That helps you differentiate your business and make a strong first impression with customers.
   
2. Round-the-Clock Advertising
   Illuminated signs help your business get noticed 24/7. They act as untiring salespersons for your business, whatever time of day or night. Not only does it allow you to advertise your brand, but it can help build top-of-mind awareness.
   
3. Conveying a Professional Image
   Illuminated letters are premium signage, and they help convey a sense of professionalism. These attractive signs boost the perceived value of your brand. This is vital given that 68% of American shoppers associate the quality of your signs with the quality of your offerings.
   
4. Reinforcing Your Brand
   The unmatched customizability of LED letters means you can tailor them to suit your branding precisely. Whether it’s a symbol or text, you can recreate it faithfully.
   
5. Suitable for All Businesses
   Whether yours is a boutique in Irvine Spectrum Center or a law office, these storefront signs will adapt to suit your business style. Their versatility means they can be designed to suit all design preferences, customer tastes, and aesthetic preferences.
   
6. Excellent Return on Investment
   Channel letters may require an investment upfront, but they can offer a lower total cost of ownership (TCO). Reputed sign companies use high-quality metals, acrylics, and adhesives for their signs, ensuring years of hassle-free service. LED lighting also means lower energy bills and far fewer bulb changes as compared to traditional bulbs.

Four Potential Uses for LED Signs

Channel letters are some of the most versatile signs around, meaning their applications are endless. Here are four theoretical ways signs could be used in the real world to help a business grow.

1. New Cafe Uses Storefront Signs to Make a Mark
   A new cafe in Irvine, CA faces an uphill task trying to draw new patrons to their location. An attractive LED channel letter sign creates an upscale image and attracts the high-end, coffee-aficionado audience it wants. The sign doesn’t just display the business’s name, it becomes a vibrant part of their social media image, too.
   
2. Attractive Business Signs for a Head Office
   A business headquartered in Irvine, CA wants to refresh its entrance signage. Instead of the traditional metal sign they have, they want to convey a more contemporary image that is in line with their recent rebranding. A face-lit letter sign achieves just that. The sign prominently displays the business’s name above the building, incorporates its new logo, and draws “Oohs” from clients when they see it for the first time.
   
3. Attractive Lobby for a Hair Salon
   A hair salon in a busy shopping complex has no shortage of customers, but it wants to add a head-turning decorative element to its location. The salon designs an intricate open-face sign and installs it on the back wall. Now, the first thing anyone walking through the front door sees is the imposing sign. What’s more, the sign has become part of their decor and adds mood lighting to the space.
   
4. Supermarket Uses Channel Letters to Display Information
   A local supermarket already has a channel letter sign displaying its name. However, it wants to promote its recent transition to a 24/7 supermarket. It adds “Open 24 Hours A Day” under the existing sign. This lettering follows the same style as before but is several sizes smaller. Plus, it is hung from the large brick awning on which the business name is installed.
   These are just a few examples of how you can use LED channel letters. For many more examples, browse our vast gallery of channel letter signs. We’ve made everything from standard channel letters and logos to intricate neon-style letters. Our team can design and install LED letter signs indoors and outdoors.

Importance of Working with an Experienced Sign Partner

There are a lot of moving parts that go into designing and installing signs. For instance, if you are installing a new sign or upgrading an existing one, you will need a permit from the city. Whereas Irvine, CA is business-friendly, the paperwork and process for obtaining the permit can be daunting for business owners. That’s where an experienced partner like VizComm Signs & Graphics can make all the difference. You will work with a knowledgeable, experienced team that provides end-to-end service, from the design to the permit application and installation. Find out why businesses like yours love working with us. Talk to us to discover how we can make your signage process effortless.

Having storefront channel letters is a great way to be more visible and establish your brand. While not all signs are made the same, it is still important to set yourself apart from your competition. This can be achieved through a stand-out signage design in Orange County, CA.

Creating memorable channel letter signs is one way to make your business hard to miss.

Channel Letters that Make an Impact

Choosing how to design your sign can be daunting. It has to be done right to make the right impact on your target customers. You want it to represent your business well.

Below are some helpful tips to make your custom channel letters stand out.

Color and Contrasts

Picking out the right color can have a significant effect on how customers perceive your business. Colors can evoke specific emotions. For this reason, your color choice must reflect well on your brand identity.

When choosing more than one color, it is important to consider how they complement each other. Color contrasts are important to avoid your channel letter signs causing any visual nuisance.

The Outdoor Advertising Association of America (OAAA) has a list of 18 color combinations that show which colors work well with one another.

Clarity

Signs are there to send a message to your target customers. When you want to stand out, your message needs to be clear. Having the biggest and brightest storefront channel letter sign may not make a difference if nobody can understand it.

You have about 3 seconds for motorists or passersby to view your sign. Make those seconds count by making sure your signs are readable. This can be done by:

1. Sticking to standard font styles. Scripts and novelty fonts can be fun and creative. However, they can be quite challenging to read, especially from a distance.
2. Keep it short and simple. An overly-designed sign may overwhelm your reader.
3. Choose graphics wisely. If you are adding graphics, make sure they complement your brand instead of confusing your audience.

Light Options

One of the best ways to make custom channel letter signs hard to miss is by adding light options. An illuminated sign is an instant head-turner in a sea of other business signs.

Channel letter signs have a few lighting options to choose from, like front-lit or halo-lit letters. Consider different colors as well to make your sign shine.

Top Sign Solutions in Orange County, CA

Setting yourself apart from the competition may not be an easy feat. However, with the right sign partner, you can create a sign that leaves a lasting impression on your customers.

VizComm Signs & Graphics is the top choice of business owners when it comes to memorable sign solutions. We offer high-quality signs that are designed to reflect your business image and keep you top-of-mind with your customers.

Contact us today for your channel letter needs, and we’ll give you a FREE quote.

Many of our clients reach out to us to get storefront channel letters, and it’s easy to see why. Channel letters are bold, illuminated outdoor signs that can get a lot of attention for any business. However, you may not realize that there are different types of channel letter signs that you can choose from. Below, we will discuss all the different types available; all of them are illuminated channel letters, which you want to choose to maximize the value of your investment as they are visible more often and from further away.

1. Front-Lit Channel Letters

Front-lit channel letters are lit so that the light comes straight out of the front of the sign. The light’s color may be amended by the material on the top of the letter, usually a colorful acrylic. We can match this color to one or more of your brand’s colors.

2. Halo-Lit Channel Letters

Illuminated channel letters can also be lit from the opposite direction. The light projects backwards, creating a halo-like effect around the channel letters. That’s why these signs are also called halo-lit signs. That light can also have a color, but it is more often a white or yellow color meant to contrast the brand colors on the letters.

3. Dual-Lit Channel Letters

Dual-lit channel letters are outdoor signs that combine the effects of front-lit and halo-lit channel letters. They project a colored light outward and are surrounded by a soft glow in another color. These are a great option for businesses that want their sign to look unique and to stand out among their competition, especially at night.

4. Open Face Channel Letters

Open face channel letters lack the acrylic across the letters that front-lit channel letters have. These signs are more niche but can work very well with some brands with unique styling.

Other Options for Your Channel Letters

Choosing the type of channel letter that you want is only the beginning. There are many more options you have for your sign, including its mounting type, font, color, and style. The team at VizComm Signs & Graphics can help you make the right decisions so that you end up with a sign you’re happy with.

We can help you with your storefront channel letters and other outdoor sign types too. Contact us today to start your sign consultation.  

If you take a look at the channel letter signs around our city, you’ll notice that there are a few different types. While they are in a large range of sizes, colors, and fonts, there are only three main lighting styles. Front-lit, back-lit and specialty are the three types of LED channel letters.

Front-lit signs are those lit from the front, so the light shines out through the letters. Back-lit signs are lit from behind, so that they have a halo-like effect. Specialty signs use a combination of these lights or another unique option. Which one is right for your business? Here is how you can choose the best kind of channel letter sign for your business.

Your Brand Identity

Lighting is like any other component of your sign, including color and shape. Lighting says something about your brand and can help emphasize its characteristics and make your brand stick out. For example, a business that wants to feel subtle may opt for a back-lit sign because it creates a subtle halo of light behind the sign. You may want to work with a skilled designer who knows how to use the different types of custom channel letters to emphasize a brand.

Energy Efficiency

Your new sign will cost some money to keep lit. However, it doesn’t have to be a large part of your operating expenses. LED channel letters are energy efficient, even when they’re very large. If you’ve ever had a neon sign, you’ll be pleased about how little an LED signs cost to run.

The Competition

What kind of sign will your new LED channel letters be directly up against? Sometimes it can be beneficial to change up the look or lighting style of your sign to better stand out. If all of the nearby signs are front-lit, a back-lit sign can help distinguish your brand, especially at night, when differences in lighting are most noticeable.

Choose VizComm Signs & Graphics for Your New Sign

Need help choosing the right type of channel letter sign for your business? The experts at VizComm Signs & Graphics can help you make the best decision. In fact, if we don’t think that your brand is best suited to a channel letter sign, we’ll let you know. Get started with us today.